Wellington Zoo (New Zealand) is using advanced mobile technology to advertise the zoo
With this imaginative fusion of mobile and virtual technologies, you'll never see your phone in the same light again!
I found this on the Mobile Learning blog.
This video demonstrates what can be achieved by the convergence of mobile and virtual technologies. Created as a promotion for Wellington Zoo (New Zealand), it allows printed codes to “come to life” using a mobile phone. As you move your mobile phone camera around the code, a virtual 3D model rotates, pans and zooms as if it were an invisible spectre standing on the surface, viewable only through the camera lens:
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